THE DEETS
This Volcom Temple campaign aims to provide something useful to the target audience while maintaining their positive perception of the Volcom brand. With showers at the beach to wash sand off your board, or free tools/wax stations at skate parks and mountain resorts, the “temples” will help those in our target as they stay true to their passions. The posters announce concerts where the temples will be dedicated.
MY ROLE
Art Direction, Copywriting
Poster Design Credits: Adrian Tidd