BRAND CAMPAIGN LAUNCH

ANNOVERA

CONCEPT

I was charged with creating a full brand platform and campaign launch for the first innovation the birth control space had seen in over 13 years, ANNOVERA. With a goal to create something unlike anything the category had ever seen, the work ended up winning Cannes Lions and a Webby.

CREDITS

Art Direction: Craig Bishop

Copywriting: Lucas Shanks

POSTERS

WELCOME KIT + SOCIAL + SITE

PRESS