DXP 360°



In 2016, we helped Domino’s launch one of its greatest innovations yet, the DXP, the ultimate pizza delivery vehicle. Yes, it’s a real car, and there are over 100 of them out there making deliveries daily. We wanted to give our fans an inside look, so what better way to showcase the unique and pizza-focused interior of the DXP than with an animated 360° pizza delivery?

Estimates for this project came back way over budget, so rather than let it die, I decided to make it myself. This was my first experience working in VR/360 animation, so lots of late nights and weekend renders, but it was worth it.


Art Direction: Craig Bishop

Copywriting: Kelly Buckley

Animation / VR Artist: Craig Bishop

Character Animation: Nocturnal

Sound Design: Coupe Studios