DOMINOS
CONCEPT
As part of the unveiling of the ultimate pizza delivery vehicle, the DXP, my partner and I created a unique gaming experience on Instagram.
Starting at a post linked to the game, players are directed through four levels of DXP-related challenges. Upon completion, our fans received a four-digit code for 20% off their order. Tap the post image below, and then the tag to play through the game.
CREDITS
Art Direction / Animation: Craig Bishop
3D Modeling / Compositing: Craig Bishop
Copywriting: Kelly Buckley
PLAY THE GAME
STILLS
PROCESS
REACTION
“@Dominos DXP delivers pizza through Instagram-based game” https://t.co/im4fC7X5x8 via @digiday pic.twitter.com/9n0jZi38GB
— CP+B (@cpbgroup) March 31, 2016
