RIVALRY RESTAURANT – LITTLE LEAGUE WORLD SERIES

Chick-fil-A

CONCEPT

The Chick-fil-A Rivalry Restaurant is the world’s first restaurant designed to bring rivals together, so for 2018 we decided to activate at the Little League World Series.

In a competition that features 16 teams from around the world, we brought competitors together to celebrate their shared love of the game.

The campaign included a TVC that ran on ESPN during the championship game, and a season’s worth of social media content.

CREDITS

Art Direction: Craig Bishop

Locker Illustrations: Sam Falconer

Copywriting: Drew Botcherby

LOCKER ILLUSTRATIONS

INVITATIONS

 
 
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SWAG