NATIONAL YOUNICORN DAY

CONCEPT

April 9th is National Unicorn Day. It’s the perfect made up holiday for Ice Breakers’ totally real unicorn. When we discovered the holiday, we decided to dominate it by flooding the internet with unicorn-centric content across various platforms. The entire campaign was a success, earning 106.5 million impressions for the day. Everyone loved it except for this guy.

CREDITS

Art Direction/Animation: Craig Bishop

Copywriting: Kelly Buckley