Multipliers of Duchess County

New York Lottery


New York Lottery


Introducing your favorite not-real daytime soap, The Multipliers of Dutchess County. This upstate enclave is filled with more twins, doppelgangers, and alter egos than every other soap opera combined. 

Because when you multiply dramatically, the results are incredible. Just like the Cash Multiplier Series from the New York Lottery, which gives you the chance to multiply your winnings, dramatically —up to 100 times and the chance to win $5,000,000.

We worked with comedy director duo—but regrettably not twins—Terri Timely, to make this wild daytime drama a reality, creating two brand new episodes from the show.


Art Direction: Craig Bishop

Copywriter: Peter Sherer

Copywriter: Margaret Webber