CONCEPT
The smallest digital camera in Instax’s arsenal now has the biggest personality.
The unique shape of Pal, her name, and the way the lens and flash are laid out evoke a living, breathing creature, so we used our campaign to bring her to life. Pal isn’t just a camera; she’s your pocket photographer, ready at a moment’s notice. You’ll love her photos, but no one loves them more than she does.
