CONCEPT
2 states. 2 bitter rivals. 36.4M television viewers. 1 Rivalry Restaurant.
Introducing the world’s first restaurant designed to bring rival fans together.
To celebrate the deep south’s oldest rivalry (125 years), we created a one-of-a-kind Chick-fil-A in a small remote town on the state line. With a local population of just over 2,000, over 4,000 Auburn and Georgia fans came together for some Chick-fil-A, and to watch the game.
The campaign included three TVCs and a season’s worth of social media content.
