CONCEPT

How do you introduce a Laundry Sanitizer product when no one knows what that is or why they need it?

Introducing “Teddy Repair”, considered by Rob Reilly to be “the greatest product demo of all time” (I’ll take it as a compliment). What better way to tug at the heart strings of our target market (parents), than to magically cure their most loved one’s best friends?

We reached submission capacity in less than a week and repaired over 500 bears, resulting in a 52% increase in sales.

CREDITS

Art Direction: Tyler Gonerka, Craig Bishop

Copywriting: Emily Salas