VAGINA APPRECIATION DAY
ANNOVERA
CONCEPT
April 23 is Vagina Appreciation Day, and Whitney Cummings would like for you to celebrate in the best way possible, by cumming.
This campaign launched to increase awareness of ANNOVERA, the first innovation in birth control in over 13 years, and resulted in the highest sales in the product’s history.
It also took home some solid hardware including a Silver Cannes Lion, a few Shortlists, and a Webby for best use of an influencer in a PR campaign.
CREDITS
Art Direction: Craig Bishop
Copywriting: Lucas Shanks
